Pixie Lott is one celebrity that wears Norwich jewellery designs

Pixie Lott is one celebrity that wears Norwich jewellery designs

One of the designers from up and coming jewellery maker Lucy Averill who making a name for her self with her Norwich based business Eclectic Eccentricity.Photo by Simon FinlayOne of the designers from up and coming jewellery maker Lucy Averill who making a name for her self with her Norwich based business Eclectic Eccentricity.Photo by Simon Finlay

Lucy Averill used to study the stars in the sky, now the unique jewellery she makes in Norwich is being worn by the stars themselves.

From celluloid roses to intricate old lockets, vintage hair combs to cameos, pocket watch charms to intricate beads, the range has attracted jewellery magpies keen to own something decidedly different, as well as a host of celebrity clients.

“I fancied getting back into it so I made a few items and was really pleased when they sold quite well.

“The orders were flowing in and I was living, eating and breathing jewellery. I was making necklaces in my sleep. There were about 250 orders on the very first day and I had to call on everyone who could help to come and give me a hand. It was crazy!”

The orders saved the business in the nick of time.

Just before the flurry of requests, Lucy had been interviewed for a position as a sales assistant at a Norwich clothes store.

“I came back after the interview and my inbox was stuffed with orders,” she remembers.

“I got on the phone to my sister Alice and said: ‘please come and help me now! I’ll pay for the taxi!’ I ended up asking my mum Susan and dad John to help too. It turned into a family production line.”

Lucy’s jewellery is an eclectic mix of vintage finds sourced from around the globe teamed with new fixings to produce hugely original and unusual pieces. “For me, it’s about finding something really special, something with its own history and then creating a new story for it,” she said.

Celebrity clients abound, with Eliza Doolittle, Paloma Faith, Pixie Lott and Peaches Geldof confirmed fans who are often photographed wearing Lucy’s creations. Reality shows have also snapped up her work.

“We recently gave some jewellery to The Only Way is Essex, which I was very excited about! Next month, we’re hoping to target Made In Chelsea, too,” said Lucy.

Lucy now employs three members of staff who work with her at the company’s Magdalen Street office.

“I spend most of my time designing jewellery and dealing with marketing, which are the elements of the business that I enjoy the most,” she said.

“At the moment, I’m working on designs for next spring and summer, which seems like madness, but means that we’re prepared in advance. I don’t really follow fashions as such, I follow my heart and what I like and hope that everyone follows with me!”

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